William Curtis Rolf

William's photography is driven by his passion for the elegance of 17th-, 18th-, and 19th-century European lifestyles, blending timeless charm with a refined artistic eye.

William has also established himself as a specialist in capturing equestrian traditions and architecture, showcasing the cultural heritage of stables and the art of horsemanship through his fine art photography. His lifelong passion for horseback riding has deepened his understanding of these traditions, bringing authenticity and a personal touch to his work.

William’s work brings together historic and modern elements with a touch of whimsy and originality, blending tradition and fresh creativity in a way that’s uniquely his own.

His photographic sensibility is sought after by collectors, designers, and art directors across the globe, with his fine art prints featured in prestigious collections on all five continents.

After earning a BA in English Literature from UCLA and a BFA in Photography from the Art Center College of Design, William embarked on an illustrious 31-year career in advertising photography.

His journey included work at the esteemed Sid Avery Studio in Los Angeles, renowned for its iconic portraits of Hollywood stars, and over two decades as Creative Director of Advertising Photography at the International E. & J. Gallo Winery.

Building on his lifelong passions and career achievements, Bill has devoted the past nineteen years, entirely to fine art photography, creating evocative images that captivate audiences worldwide.